Introduction To Newsletter Evangelism
How many of us remember the 1950's and 60's and all the evangelism and growth going on then? Today most congregations are declining and going out of existence! The Christian Chronicle recently did a series of articles under the title of “Are We Growing?” A summary of the series concluded that for the most part, we are not growing! That means precious souls are being lost on a daily basis and congregations are being lost on a yearly basis.
It doesn’t have to be this way. I personally use an extremely effective form of evangelism that will work for any person or congregation that uses it. If every congregation in the brotherhood used it, we would become the fastest growing church on the planet.
What is this method? I call it newsletter evangelism.
It involves passing out a series of about 8 to 10 different newsletters to homes in your area by church members who volunteer to have “paper-routes” of the size of their choosing, for about a 1 month period. After passing out the series of newsletters, members then go into the community and meet these fine people, which becomes an enjoyable, warm, welcoming experience.
By first distributing these newsletters over a short period of time, people get to know of the congregation through these newsletters and form a very favorable impression of the church through the newsletters. When someone finally shows up to their home, they will find that these neighbors have already welcomed your congregation into their homes many times over and have enjoyed your company while not yet having met one of your members.
The church is transformed from a group in the community that didn’t have much of a favorable rating to a group that now has about a 90% favorable rating, thanks to the newsletters. When follow-up work is then done, it is done in a very enjoyable environment, rather than a more hostile, unpleasant one. This makes personal evangelism a successful and fun experience.
No one enjoys doing things that they are not successful at and is not fun to do. After using this approach prior to starting any evangelism effort, success and fun can once again be a part of personal evangelism in each and every congregation!
Call me and I can give you more details on how you can get started doing newsletter evangelism. It is now being taught at major preaching schools and bible colleges and universities. You, too, can benefit from this wonderful approach to personal evangelism.
Glenn E. Davis
Telephone: 501-230-8279